class 3, sep. 16 📦

agenda 📜

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📢 making public
2
👀 small group reviews!
3
📌 studio work (analog only!)
4
✍️ due next class

making public 📢

for this project, i’ve asked you to think about your audience.

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each of you have compiled collections based on your passions or personal interests. these are collections you may have emotional attachment to.
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last semester, you worked on developing a personal voice. now, i’m challenging you to utilize that voice while designing work for an audience that isn’t just you!

the challenge 🏆

take something personally meaningful and make it meaningful to someone else.

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who are you trying to speak to?
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  who is your audience? (can’t be you alone!)
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  who isn’t your audience?
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who do you make meaning for your audience?
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  how does your organization make the collection meaningful?
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  how do your annotations make the collection meaningful?
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where can you (physically) reach your audience?
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  where will you (hypothetically) put your poster up?
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  will you have to transform your poster somehow to make it fit that location? (reduce information, add information, change size, etc.)
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how can you recontextualize your collection to reveal new meanings?
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  how do your two posters work in conjunction with each other?
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  are they speaking to two audiences?
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  are they revealing two perspectives?

let’s discuss 💬

1
how can we define an audience?
2
what are some examples of audiences you might want to speak to?
3
what are some examples of where your poster could go?

making public examples 📢

let’s look at some examples of how work becomes public.

small group reviews! 👀

we’re going to look at your progress so far! i’ve split you into small groups based on your topics:

group 1 🔴

concepts relating to literal or abstract forms

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dominic (convenience store)
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yuchen (roadkill)
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angel (album covers)
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nicte (graphic scores?)

group 2 🟡

concepts relating to materiality

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abby (squishy)
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simone (seaglass)
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amber (instant noodles)

group 3 🟢

concepts relating to place

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karis (hong kong)
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alex (neography)
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jennie (camouflage)

group 4 🔵

concepts relating to technology

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vivian (youtube)
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stephie (liminality)
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anushka (cyborg)

studio work (analog only!) 📌

work not meeting in a small group, work on the posters using analog techniques with all of the tools you have brought to class: push pins, masking tape, x-acto knives, cutting mats, colored pens or pencils, markers, grease pencils, post-its, tracing paper, etc. work on the posters directly, by hand.

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develop the curatorial voice ~ is your collection presented as a guide? an index? a catalogue? a map? a sequence? each would require a different voice and strategy for organizing into an understandable story.
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develop the story ~ consider the organization and placement of the items and explore the use of layers, complexity, and textual and other forms of annotation to tell your story. present information, questions, hierarchies, narratives, captions** ~ use methods that express the nature of your research, the curatorial voice, the values, the connections you’re making, etc.
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develop as a pair ~ what kind of relationship is possible between the two posters? together, could they begin to tell one expanded, multi-part story? consider their potential as a diptych.
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develop ideas for “making it public” ~ where, how, and with which public(s) would you like to share your posters? start brainstorming and sketching a mockup and or concept for where and how your posters will hang. just like with annotations, knowing who your specific audience(s) is, will guide you here. who are they? where will they experience the posters? what do they do there? what do they expect to see?

due next class ✍️

1
present refined versions of your pair of collection posters.
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  your two posters should demonstrate systems for identifying and communicating the narrative value of the collection(s), and the relationships both within the collections and between them.
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  continue to explore annotation ~ investigate the messy and organic nature of layers, marginalia, written commentary, and hand work.
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  consider how handwriting, lettering, line-work, drawing, layering, and highlighting can impact the read of the posters.
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  explore how marginalia and secondary commentary works in the viewer’s mind. begin to build complexity in the narrative.
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  you may now begin to use both digital mark-up tools and physical tools.
2
present rough sketches for your “making it public” proposal.
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  how could specific location(s) and form(s) augment, refine, or shift the meaning of your collection?